Never embrace a fad, start your own !

Abstract :
– styles more and more become fads, and in a fad-led business, only the founders of the fad make it.

Another reason I didn’t want to embrace any previously existing style is that styles tend more and more to become fads, and unless you’re the one who started and made a fad popular, there are very little chances for you to get only close to the dream of being big one day.

The reason is simple : fads last less and less long as time goes by. If you embrace a fad, the time it takes to get to the top will (often by far) exceed the lifespan of the given fad. So to say, if you embrace a fad, be sure that the day you’ll be ready to get discovered, your style will already be outdated.

A fad is very easy to recognize. It’s a style defined by some very characteristic elements that were uncommon before and that suddenly appear in each and every track of that given style, so that that genre turns into a small prison where every track sounds the same. And thus leads to some rapid frustration.

Examples : In 1993-1995, there was the eurodance fad. Many tracks of that genre were produced, but only a few of the earliest ones remained.

Corona – The rhythm of the night – An eurodance anthem, still often played (and remixed) today.

Then in 1996 a new fad appeared : Dream house (or dream trance) music. A song started it all and is probably the only one in the memories from that age : Children by Robert Miles, altough by that time, many other producers embraced that “genre” that finally was no more than a fad.

Robert Miles – Children – the one and only dream track that stood the test of time.

And so on…

Nowadays (june 2016) (so called) deep house and tropical house genres are popular. But like everything that gets high in the pop culture, its fate is doomed and soon a very large mass of the fans who nowadays like those styles will turn to something else that will then be trendy, and turn their ears off the styles they loved.

Such music always go through the same cycle : Underground – Hype – hated. If you start while it’s unknown, you might be there when it will be hype. If you start while it’s hype, you’ll be there only to get hated by those who once cherished that style…

That’s what will probably happen to those genres. The best example nowadays is Tropical house. Be sure that Kygo‘s firestone will be the anthem of that genre, and thus producing tropical house nowadays is just… coming too late.

Firestone by Kygo – THE song that will pass the test of time as a definition of what will have been the mid 2010’s tropical house fad.

For Kygo, this is great news as with that one and only song he’ll still be booked in 20 or more years, and have his breakthrough track remixed over and over again. But for all those who tried – sometimes producing even better tracks – to follow his path, I’m sorry but I think an overwhelming majority of them are doomed to fail, despite the musical qualities of their productions. Simply because they were too late. The ones that make it on time become classics, the others fall into oblivion. It’s sad, but that’s how the show business works.

So rather than being a Kygo-alike, I prefer (and I advise you if you’re a producer too) becoming the (very hypothetical, I must admit) next Kygo, the guy that no one heard about before that suddenly makes it big with his own style. The chances at succeeding might be very thin, they are yet by far much bigger than they were if I had embraced another one’s style, especially a now overdone one.

Therefore, if you define your music your way like I did, it will only be outdated… after being hype ! So as long as I’ll not be on top of the charts, my musical style will remain virgin and I’ll be able to describe my music that way without being outdated. I’ll have been there while Green house was still Unknown, I still might be there when it will become hype… if it does !


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